Jonathan Anderson, the Irish-born and London-based designer who took over the reins at luxury Spanish house Loewe as creative director in 2014, announces a new first. Under his creative direction, the brand has released a new fragrance pairing. And you can forget opulent or even gaudy visuals for this scent pair dubbed Loewe 001 'Man' and 'Woman'. Instead, the imagery surrounding the new perfumes are fresh, modern and multi-faceted, much like the identity of Loewe since Anderson took over. Says Anderson, "This is a very personal project for me. I spent a lot of time working on it because it’s something I really believe in. Above all, I wanted the fragrance to feel credible, an organic extension of what Loewe stands for today."
The two scents are based on the "notions of purity and the uncertain promise associated with the early hours following a first intimate encounter between two people" says the brand. What you can expect from the scents are an understated and elegant compositions. Loewe 001 ‘Woman’ has top notes of tangerine and bergamot, a heart of sandalwood and hints of jasmine and vanilla in the base notes. Like its twin, 'Man' uses the same top and heart notes, but has more masculine touches of cedar and musk as its base notes. Think of them as complementary and intertwined — two halves that combine perfectly, but are still distinct.
As for the packaging, the photographic artwork of Karl Blossfeldt, adorns the outer boxes, while the flaçons themselves are chic and minimalist. This is not the first time that Blossfeldt's botanical image have been used by the house. They were adapted for Loewe's SS2016 ready-to-wear women's collection.