The beauty addict's dream has come true: a space where endless makeup abounds and your favourite brands sit side by side for your beauty exploration convenience. Opening at Vivocity, the appropriately named beauty aisle is where you'll want to frolic for hours on end.
Debuting a brand new concept, Kiehl's at Vivocity is revamped and renewed as the first among all its boutiques to receive a grand facelift. The interior décor is charmingly rustic — an ode to its proud, traditional apothecary roots, while new features such as a dedicated babies' range, an interactive gifting corner and a stately, extensive consultation table are seamlessly integrated into the setup. A fan of Kiehl's? Pop by and revel in the new store and all of your good ol' favourite products.
If you love to play with makeup, Shu Uemura makes a great experimental studio. Inspired by the label's namesake, the new store is modeled after the late Shu Uemura's original workspace and boasts an open, vibrant space with neon lights to reflect the dynamic, colourful spirit of Tokyo. Inviting one and all to discover a unique makeup experience, the Shu Colour Bay houses over 150 eyeshadow shades for you to go swatch-crazy with and the Shu Atelier is on hand for Beauty Stylists to work some makeup magic on you.
The colour craze continues on with YSL as the next stop in Vivocity's beauty alley. With a luxe storefront and a blindingly glorious display of all the Rouge Pur Couture lip shades laid out before you, you'll find yourself gravitating inside. In addition to testing every single lipstick possible, hardcore beauty junkies won't be able to resist the limited-edition Kiss & Love holiday collection dressed in packaging that's embossed all over with gorgeous lip prints. Trust us, it's definitely one to add to your makeup stash.
Last but certainly not least, the beauty alley is home to the first stand-alone Urban Decay store in Asia. Take everything you love about the edgy feminine label and imagine it splashed across the walls; the Urban Decay store is a manifestation of that signature 'fun yet dangerous' beauty. Outfitted in lush purples, chrome highlights and interspersed with mirrors, it's floor-to-ceiling chockfull of Urban Decay products (with some exclusives available only at the store) that will have you as hyped up as a kid on a three-day sugar binge. This is one makeup wonderland you'll wish you lived in.
The Beauty Aisle is located at Vivocity, Level 1.