Louis Vuitton introduces an eighth perfume to its collection

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Louis Vuitton introduces an eighth perfume to its collection

Text: Renée Batchelor

After its impressive debut collection of seven fragrances, Louis Vuitton introduces it first, new scent since 2016

When Louis Vuitton first re-launched its perfume collection, we were blown away by the elegant, singular scents on offer. But because the brand had started out with a bang — launching seven, feminine fragrances done by master perfumer Jacques Cavallier Belletrud at once, it took some time for the next fragrance to come out. Well, lucky number eight is due to be launched in March, and like the rest, this is set to be a minor masterpiece. 

La Jour Se Leve

Le Jour Se Lève is a scent that is meant to radiate luminous optimism. After all, its rough translation from the French is, 'the day breaks'. To bottle this impression of daybreak, perfumer Cavallier used notes of mandarin, jasmine sambac, osmanthus, blackcurrant and soft musks. He says, "Mandarin is a marvellous citrus fruit because it's possible to diffuse from it simultaneously the optimism of its flesh, the freshness of the zest and the floral aspect of the tree." Some of the common threads that run through this fragrance and the others is the use of jasmine sambac from China that is of the same variety used in green teas in Asia.

As with all Louis Vuitton perfumes, this one has a sense of quiet luxury that extends to its flaçon, designed by Marc Newsom. It's bottle is refillable — waste not, want not — and the travel bottle is cleverly designed to be spill-proof and compact.

From $370 to $540. Exclusively at select Louis Vuitton stores from 15 March

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