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This La Prairie night serum is the ultimate skin indulgence

#FirstClassFriday

Because it has all the good stuff to keep you younger for longer

'A drop a day keeps old age away' ought to be the (adapted) nursery rhyme for La Prairie's Platinum Rare Cellular Night Elixir, the newest breakthrough in anti-ageing from the premier name in luxe skincare. Inspired by brand founder Dr Paul Niehans and his work in rejuvenating the skin through cellular therapy, the Elixir — yes, that capital 'E' is justified — is quite possibly the most potent serum out there to capitalise on the skin's night time restorative abilities.

With a unique formula drawn from their heritage, La Prairie's R&D has sought to create a modern-day fountain of youth that addresses the four vital functions of the skin's regeneration process: Nutrition, respiration, detoxification and immunity. To put it simply, it essentially means your complexion will go from scrawny Steve Rogers to superhero Captain America. Its natural capabilities are enhanced, allowing your skin to defend and detoxify itself, all the while boosted by the rich nutrients contained in the Elixir for pro-active renewal at a cellular level. And by engineering it to work at night, which is when the skin is most regenerative, this is a transformation that will see your complexion given an overhaul when you wake up.

La Prairie Platinum Rare Cellular Night Elixir

Obviously, this miracle potion is some serious topself stuff. Luxury doesn't even begin to cover it. In a single drop is the highest concentration of La Prairie's exclusive cellular complex that has building block ingredients such as amino acids and necleotides necessary for your skin to synthesise biomolecules and protein. Plus the 'platinum' in its name is not there for nothing; this opulent serum contains the rarest metal on our planet, harnessed by La Prairie into an advanced peptide to optimise your skin's respiration, purification and immunity, creating new cells to fight effectively against anti-ageing. But don't just take our ramblings at face value; if it's newborn skin for the new year you're wanting, this might just be the best two grand you'll ever invest in.

La Prairie Platinum Rare Cellular Night Elixir

Available from 31 January at all La Prairie counters, $1, 890

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