Kiehl's is always searching for new ways to improve its bestselling skincare and 2017 is no exception. One of the biggest new launches this year is the brand's Pure Vitality Skin Renewing Cream. In conjunction with this cream, the brand is also launching its Kiehl's Gives campaign, where the New York-based apothecary brand teams up with a local personality and a local charity as a beneficiary each year. This year, Kiehl's has chosen personality Ginette Chittick to partner with its chosen charity, the Children's Cancer Foundation (CCF). We can't help but think she's the perfect choice to design the labels this year.
Chittick is a multi-talented mother-of-one, whose band Astreal will be performing in this year's Laneway Music Festival. She is also a weaver and a part-time lecturer at LASALLE College of the Arts. She has designed three, limited-edition labels to adorn Kiehl's powerful line-up of moisturisers — the Ultra Facial Cream, Ultra Facial Oil-Free Gel Cream, and the Super Multi-Corrective Cream. Chittick's three designs centre on the themes of 'Love', 'Nature', and 'Music', which coincide with Kiehl's own values. For every jar of the brand's power-packed moisturisers, $2 will be donated to the CCF, with money chanelled to support its services and programmes focusing on Casework and Counselling, Financial Assistance, and Place for Academic Learning and Support (PALS). "It is an ongoing commitment of Kiehl's, to improve the lives of the communities in which we serve. Kiehl's Singapore is delighted to continue this tradition through the 'New Year, New Skin, New You' campaign by giving back to a cause close to our hearts — children's wellbeing," shares Michelle Chew, General Manager, L'Oréal LUXE Singapore.
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