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Kiehl's introduces its customised Apothecary Preparations to Singapore

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Kiehl's introduces its customised Apothecary Preparations to Singapore
Love Kiehl's but hankering after something more personal? The brand now offers tailor-made serums that you mix at home

There's a reason for the 'Since 1851' that is proudly stamped on the Kiehl's logo. That's because the brand goes back to almost two centuries ago when is started out as an actual apothecary in New York — you'll still see signs of its roots in its glass packaging and in the decor of its stores. Now the brand marries tradition with the current trend for personalised skincare with its latest offering: Apothecary Preparations. To create a personalised blend in store, the brand will combine its Skin Strengthening Concentrate, with two Targeted Complexes. But first, you'll start out with a consultation and diagnosis to get your personal formula, using a skin atlas to map out your face and through determining your top two skin concerns. You can choose from a variety of concerns that include the usual suspects like redness, wrinkles, rough texture, large pores and dullness.

Kiehl's Apothecary Preparations

Next, you'll receive a personalised box with your name, and details of how to use it, that you will then take home and mix only before your first application. The idea behind it is to deliver a tailor-made skincare treatment that is also extremely potent. Says the brand's global general manager Cheryl Vitali, "At Kiehl's we've always stayed true to our pharmaceutical roots. We have never applied a one size fits all approach to skincare, and instead remain prescriptive and sensitive to our customer's individual needs. Apothecary Preparations takes our approach to the next level and is a true achievement in personalisation."

As to why the Skin Strengthening Concentrate was selected as the base product, Dr. Geoff Genesky, Kiehl's head chemist says, "Our Skin-Strengthening Concentrate is composed of a 35 per cent concentration of squalane and a Skin Lipid Complex at 20 per cent, which within the formula fortifies, hydrates and helps protect the barrier for healthier skin. This powerful special blend of efficacious yet gentle ingredients has been clinically validated to strengthen the skin barrier after just one hour of use." Because each Targeted Complex is so potent, it is not to be applied directly on the skin, but must be blended in with the Concentrate. Complexes include ones for line-reduction and brightening, that have proved super popular with the brand's fans. But now you won't have to invest in more than one treatment at a time. Pop in for your personalised prescription, and get a quick and efficacious serum that will hone in on what your skin truly needs.

Available from 8 September at Kiehl's outlets at TANGS at Tang Plaza and Ngee Ann City 

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