Hugo Boss dresses up its Runway Edition fragrances

Runway worthy

Hugo Boss dresses up its Runway Edition fragrances
Inspired by artistic director Jason Wu's designs, Hugo Boss suits up its most popular fragrances

If you're a fan of Boss scents, you'll be pleased to know that the luxury German brand is dressing up its scents. Inspired by codes of dressing — namely the day dress, the tuxedo and the evening gown — the sketches on the packaging and flaçon are a nod to the house's artistic director, Jason Wu's designs.

hugo boss scents fragrance runway

How do you represent a scent with a dress or piece of clothing? Well Boss has done a fine job in the past with its LBD and Little White Dress fragrance equivalents. This time, the dresses get a luxe makeover. Boss JOUR Pour Femme is represented by a daytime, ivory silk dress while NUIT Pour Femme, is transformed into an embroidered, black evening gown. Meanwhile, the third scent, MA VIE Pour Femme embodies the elegance of a lady's smoking jacket.

 The collection is priced  from $129-$165 and is available exclusively at BHG

Text: Renée Batchelor

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