Hit me with your best Moonshot: The hottest Korean makeup brand now

Colour wheel

Hit me with your best Moonshot: The hottest Korean makeup brand now
Korean makeup brand Moonshot dares you to play with your face paint, by leaving the possibilities wide open

Moonshot was created by Korean company YG Entertainment — the first beauty venture for the brand which owns a record label (that boasts 2NE1 in its lineup) and a talent agency, among other ventures. Their approach to beauty? That you should dare to be extraordinary. And Moonshot is definitely anything but cookie-cutter with its streamlined, but multi-functional approach to makeup and bold colour and pigments.

Case in point: its Evolve range of colour cosmetics can be used in a multitude of ways. The products are great for experimentation and trying out unusual colours and finishes on different features. The Cream Paint is a lip and cheek stain that transforms to a luminous and powdery finish. The Jelly Pot meanwhile, has a water-based formula and can be used as a blusher, lip product, eyeshadow or even as glitter. Phew!

The brand also has Skin Conditioners which are pre-makeup skincare and a selection of concealers, foundations and powders to build your perfect base — quintessential for any K-beauty lover. 

Here's a lineup of some of our favourite products from the brand: 

Available from 25 September in Sephora stores

Text: Renée Batchelor

Download more