Moonshot was created by Korean company YG Entertainment — the first beauty venture for the brand which owns a record label (that boasts 2NE1 in its lineup) and a talent agency, among other ventures. Their approach to beauty? That you should dare to be extraordinary. And Moonshot is definitely anything but cookie-cutter with its streamlined, but multi-functional approach to makeup and bold colour and pigments.

Case in point: its Evolve range of colour cosmetics can be used in a multitude of ways. The products are great for experimentation and trying out unusual colours and finishes on different features. The Cream Paint is a lip and cheek stain that transforms to a luminous and powdery finish. The Jelly Pot meanwhile, has a water-based formula and can be used as a blusher, lip product, eyeshadow or even as glitter. Phew!

The brand also has Skin Conditioners which are pre-makeup skincare and a selection of concealers, foundations and powders to build your perfect base — quintessential for any K-beauty lover. 

Here's a lineup of some of our favourite products from the brand: 

Available from 25 September in Sephora stores