They say good things come to those who wait. And if you've been getting your H&M beauty fix via overseas stores, you'll be glad to know that this fall (around August) the beauty concept will finally be launching in Singapore — the first country in the Asian market to do so. Said to include an extensive line of products, including makeup, bodycare and haircare, one of the main highlights of the range are the seasonal makeup colours — equivalent to the brand's cutting-edge fast fashion. Expect a whopping 700 products including eye, lip and nail colours, hair styling products, cosmetic pouches as well as beauty tools, all in minimalist packaging.
If you want to browse the full selection of the beauty range, you'll have to head to the megastore at H&M Orchard Building, but the makeup will also be available at the H&M Raffles Place outlet later this year. "We are very excited to be the first market across Asia to carry the much-anticipated beauty concept. The H&M philosophy is all about offering shoppers the latest styles and quality fashion while staying affordable, and the upcoming beauty range will stay true to our mission. Similar to our fashion, we hope the extensive selection of our beauty range will allow fans to have fun exploring and creating any kind of look they want, whether it's classic natural or a more high fashion aesthetic look," says Fredrik Famm, Country Manager of H&M Southeast Asia. Another bonus addition? H&M Singapore will also launch two other collections: a premium bodycare line, and the 'Conscious' range — a collection of Ecocert-approved, sustainable products for the responsible beauty lover.