Gold has been revered for its healing properties for over 5,000 years. The ancient Egyptians ingested it for physical and spiritual purification, while the alchemists of Alexandria believed it was a mystical metal that would restore the body to perfect health. While the benefits of gold may have been overstated in the past, they still feature prominently in luxury brand La Prairie's Radiance collection.
The new Cellular Radiance Perfecting Fluide Pure Gold boasts a triple dose of the precious metal. It has a collagen-boosting golden peptide that improves skin from below the surface — smoothening the skin so it reflects light better. Meanwhile golden photo-reflecting agents and pure gold powder envelop the complexion in a flattering, golden light.
Not only is this daily moisturiser infused with gold, it contains other great ingredients; a golden lotus blend made with the Lotus japonicus to even out the skin, cultured plant stem cells to stave off wrinkles and energise the complexion and raspberry extract to protect your DNA. But don't expect this luxurious and lightweight gel-cream emulsion to come cheap. At a whopping $845, this bit of gold is a pretty hefty investment.
At La Prairie counters from mid-February