When it comes to skincare, you are what you eat. Now, you can apply what you eat, too. Staying true to their firm beliefs in skin nutrition, Fresh is walking the talk by introducing the new Vitamin Nectar Vibrancy-Boosting Face Mask — designed to rejuvenate the skin through au natural ingredients. Composed of 50 per cent real fruit paste made up of crushed citrus fruits, the result is a nourishing jam-like mask that smells as good as it sounds. In fact, the mask is composed of so many edible ingredients, it is made in a food factory rather than a cosmetics one. 

Vitamin Nectar Vibrancy-Boosting Face Mask, $105
Gentle enough for the most sensitive of skin, its concentrated formula is filled with AHA fruit acids that smooths the skin without the need for physical exfoliants. Simply pair the mask with any Fresh cleanser and moisturiser, and massage it onto moist skin for 10 minutes, twice to thrice a week. Wipe off with a damp warm face towel, and your skin will be left feeling primed and prepped to absorb the benefits of your next mask cycle. Seriously, we tried it on, and were impressed with how it left our skin super soft to the touch and visibly brightened. Masks are not typically meant to whet your appetite and nourish your skin, but this one seems to do both. 

$105. Available now at all Fresh boutiques and Sephora outlets