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Find out why this SK-II video on leftover women has gone viral

#Changedestiny

Find out why this SK-II video on leftover women has gone viral
Proving that a skincare company can do more than peddle products, SK-II latest #changedestiny video has struck a chord with women everywhere

Women may be making strides in progress in many parts of the world, but even in relatively modern societies like China's, unmarried women over the age of 25 still face a stigma. Dubbed sheng nu or leftover women in China, these women face immense pressure both from society and their parents to settle down. But as part of its #changedestiny campaign which aims to empower women and their choices, SK-II did it own takeover of a Chinese marriage market in Shanghai's People Park to convey a personal message from these sheng nu to their parents. Watch the full video below:

Renée Batchelor

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