Estée Lauder has announced actress Eva Mendes as the face of the brand's New Dimension skincare collection. The collection, which launches in September 2015, will feature Mendes in its digital, TV and print advertising campaigns.
The brand thinks that she is the perfect person to represent the range as she successfully juggles her multiple careers as an actress, businesswoman and mother (she has a baby with actor Ryan Gosling) and understands the power of transformation.
And it seems the admiration is mutual. Mendes said: "I have always admired Estée Lauder — the woman and the brand. I'm excited to represent New Dimension skincare because I can personally relate to what it stands for — the power we have as women to take control and transform our own beauty."
If you've always lusted after her sculpted cheekbones and defined jawline, you'll be glad to know the products slated to be released include an Expert Liquid Tape and Shape + Fill Expert Serum — both designed to define facial contours. Watch this space for more information when the products launch.