Ever wanted to replicate the looks you see on makeup campaign visuals, but found out — much to your disappointment — that the products weren't pigmented or boldly hued enough to get the same effect. You don't have to worry with Urban Decay. Here are the campaign visuals and the products you need to get the look.

1. Super smoky eyes
Try the versatile, new eyeshadow palette Naked Smoky, that allows you to achieve both light, metallic smokiness (above) and intense, gritty, rimmed eyes (below). 

super smoky eyes

Urban Decay Naked Smoky Palette, $83

2. Bold, matte lips
We can picture this gorgeous, oxblood shade on Rihanna. If you have the derring-do to pull this look off, this rich, matte lipstick is both intense and plush when worn.  

Matte Lips

Matte Revolution Lipstick in Matte Blackmail

3. Intense shadow
If your shadow doesn't stay on and the colour you apply isn't true to what you see in your palette or pot, use an eyeshadow primer before to help it 'set' in place and intensify the hue.

Purple eyes

Eyeshadow Primer Potion