Riding the Korean wave and making a colossal splash on our shores is 3 Concept Eyes (3CE), the revolutionary makeup label from Korea that arguably bests all other K-beauty offerings. Endorsed by model and personality Park Sora, favoured by the hottest K-pop artistes and highly raved about by the beauty community, we give you the lowdown on what makes 3CE the ultimate K-beauty brand you should own.
1. It's tailored for Asian skin
Made in Korea where the ladies care for their skin the way one treats a treasured heirloom, the 3CE range is created to be compatible with Asian complexions. The brand sees your face as a fine canvas, to be treated only with makeup produced with quality ingredients. A cult product to try is the Back to Baby BB Cream infused with skincare properties such as hyaluronic acid for a boost of moisture, niacinamide for brightening and adenosine to improve the appearance of wrinkles.
2. It's perfect for Singapore's humid weather
Designed to the standards of makeup artists, 3CE is high-grade, long-lasting and budge-proof. If it can remain perfect on your favourite K-pop star's face even after their energetic, sweat-inducing performance, it can certainly endure our stifling, muggy weather. The Pore Silky Balm is your go-to face primer for blurring pores and controlling oil — two crucial factors to help prevent your makeup from disappearing by lunchtime — and their best-selling Pink I'm Good mascara will plump and curl your lashes for all-day hold with no fear of the dreaded panda eyes.
3. It has formulas that actually work
We've all been there with beauty products that have let us down, from crumbly, sheer eyeshadows to patchy lipsticks that dried out our lips. You can put that worry to rest as 3CE's formulations are certain to make your holy grail makeup list. The much lauded all-in-one lip lacquer combining lipstick, lipgloss and lipstain is set to be your new fave lippie. And for those who can't live without eyeliner, the Super Slim Pen Eye Liner has an easy-to-control brush for a perfect cat-eye flick that wears like iron.
Check out our top 3CE picks:
3CE is available exclusively at Sephora Singapore stores.