Theo James is in good company, joining a select group of heartthrobs considered both handsome and successful enough to be 'knighted' a Boss model. Past Boss men include actors Jared Leto and Ryan Reynolds as well as Swedish model Alex Lundqvist. His current female counterparts include Danish model Freja Beha Erichsen and actress Gwyneth Paltrow.

James will front the campaign for Boss The Scent — a masculine and sensual new fragrance from the house. On the big screen James is expected to appear in the third and fourth installments of Divergent as well as to take on the leading role in the fifth Underworld film.