There is something undeniably attractive about a man who takes his skin seriously. It comes down to well-tailored products that are efficient and results-oriented. Perhaps the most underrated step in men's skincare, the humble cleanser is revamped in an array of new formulations: foam, gel, cream, oil, or clay to suit various skin conditions. Personal grooming reveals a lot about a person. For those who like it in the shower — cleansing, that is — here is your bathroom line-up for every occasion.

The Morning After
LAB Series Oil Control Face Wash, $43
The perfect complement to your daily read and breakfast cappuccino is a foaming face wash. Make your cleansing routine work for you with LAB Series Oil Control Face Wash, which cuts your shower time in half. Its liquid-to-foam formula contains salicylic acid for a thorough cleanse, ideal for combination skin types. It even targets potential blemishes with its anti-pollution and oil-control properties.

Lab Series Oil Control Face Wash

After your CrossFit Workout
Clarins Men Exfoliating Cleanser, $48
For a post-exercise treatment to match the intensity of your interval training, opt for a two-in-one product such as Clarins Men Exfoliating Cleanser to finish off your workout for the day. This dual function cleaner contains water-activated microbeads which dissolve into a mousse texture to target post-tabata dirt, sweat and grime. This soap-free gel product also multitasks as a pre-shave primer by deep cleansing the skin.

Clarins Men Exfoliating Cleanser

Before a client meeting
SK-II Men Moisturizing Cleanser, $89
For the discerning gentleman, this Moisturizing Cleanser is a top-shelf staple for when you want to look your best. Start your pre-meeting prep with a luxurious cleaning cream that both calms and grounds your senses. Normal to dry skin types would appreciate the purifying and nourishing formula loaded with Pitera essence — it lifts impurities while imbuing the skin with hydration. 

SK-II Men Moisturizing Cleanser

In-flight carry-on
Aesop Fabulous Face Cleanser, from $41
To aid your jet-lag recovery, employ a gentle cleanser such as Aesop Fabulous Face Cleanser to take care of your travel necessities. This olive-oil based cleanser is the perfect balm to soothe any irritation due to cabin air or climate change. Suitable for frequent travellers, or those who have dehydrated or sensitive skin, the gentle blend of botanicals help to maintain skin's pH balance while delivering an exceptional cleanse.

Aesop Fabulous Face

Date night prep
Kiehl's Rare Earth Daily Pore Cleanser, $40
So you've made plans involving Veuve Clicquot, a vintage Harry Winston, and your significant other — the final touch before you propose is putting in a little extra effort into your grooming routine. Modelled after the brand's Rare Earth Deep Pore Cleansing Masque, the Daily Pore Cleanser is the ultimate finisher to your cleansing wardrobe. Formulated with colloidal oatmeal, aloe vera and Amazonian white clay, this detoxifying cleanser draws out impurities so pores are more refined and your complexion looks smoother. Trust us, she'll notice.

Kiehl's Rare Earth Pore Cleanser