When it comes to ageing, men do seem to have an unfair advantage. Unlike women who are (unfairly) criticised for what is a natural process (see Amy Schumer's hilarious and spot-on skit Last F#*@!able day) men instead are constantly reassured that they age like fine wines. Older men are called by complimentary nicknames like silver foxes and distinguished gentlemen (think George Clooney) and can still play the dashing, older man past 70 (hello, Timothy Dalton).
But men, eventhough society is more forgiving of your ageing than they are of women's, there are actual, scientific reasons that you need to start taking care of the skin around your eyes sooner rather than later.
1. Men age later than women, but they age more rapidly once the process starts
Don't believe us? Look at any male celebrity over 65 and compare his face to how he looked just five or ten years ealier.
2. The skin in the eye area is the thinnest in your face
It's as thin as an egg membrane, making it susceptible to the formation of lines that eventually develop into crow's feet (that's wrinkles in beauty speak).
3. You blink more than 20,000 times in any given day
And that's not taking into account hours spent gaming. The mechanical action alone will subject the eye area to the natural processes of wear and tear much faster than in the rest of your face.
4. If you don't take care of this area, you'll have to resort to more serious measures in the future
Too many late night soccer matches and nights at the pub catch up with you. If sagging skin, dark circles and drooping, hooded lids are prematurely ageing you, your only resort may be blepharoplasty (eyelid surgery) or eyebag removal procedures. And believe us, that will cost you.
5. Even Brad Pitt uses an eye cream
Okay he hasn't actually come out and mentioned it, but we're pretty sure he does.
Here are our picks for eye creams and serums that help stave off skin ageing: