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5 beauty lessons from Jeanne Damas

Birkin 2.0

5 beauty lessons from Jeanne Damas
All the way from London, contributor Anna Timoney examines the beauty secrets of French It girl Jeanne Damas, and breaks it down for us

What is it about French women? They eat pastries but never gain weight. Smoke but never age. And can somehow be polished and unkempt all at once. These fascinating creatures are, in the world's eyes, infallible when it comes to all things style and sexiness.  But wait. Surely all that is a myth, right? Who could possibly embody all those stereotypical traits with the languid ease of je ne sais quoi? Enter Jeanne Damas. Model, actress, It girl. With a Gallic shrug and insouciant pout, Jeanne has seduced the fashion world.

This quintessential Parisian first came to attention in the mid noughties. Her blog — a series of grainy, atmospheric photographs from an old film camera — captured her
very Paris life. Drinking with amis. Laughing, cigarette in hand. Entertaining in her typique apartment. And of course, the photos documented Jeanne's style. Easy, laidback but oh-so-chic. Several years later the veteran street-style star — but still-only-24 year old — has fronted several campaigns and boasts her own clothing label, Rouje. Her messy fringe and signature red lips have made her a burgeoning icon. Think of her as Jane Birkin for the millennials. Here's how to get her beauty look:

1. FRENCH GIRLS WEAR RED LIPSTICK
Jeanne Damas is rarely seen without her lips rouged. From red carpet posing to beachside frolicking, her voluptuous lèvres are always stained a sultry crimson. She uses several shades to achieve that rich colour, but for a quickie, lookalike shade, we like M.A.C lipstick in Ruby Woo.

Jeanne Damas red lips
2. FRENCH GIRLS PAINT THEIR NAILS
Here is where the cliché can get a little confusing: French girls look like they've made no effort but also put a lot of effort into their effortlessness. And painted nails are just part of the low-key prepping and preening process. Jeanne shows off neat, oval-shaped nails with a rich burgundy or a pale pink polish. We love the barely-there hue à la Chanel's Le Vernis in Ballerina or Organdi.

3. FRENCH GIRLS LEAVE THEIR HAIR AU NATUREL
Run your fingers through it, play with it, flick it, but leave it as nature intended. Jeanne Damas does very little to enhance her dark-brown locks and outgrown bangs. It's very much wash, go and Klorane dry shampoo on bad hair days. Talk about gently-tousled perfection.

Jeanne Damas hair
4. FRENCH GIRLS PROTECT THEIR SKIN
All that sailing in Antibes and partying in Cannes can take its toll on the complexion without water (and plenty of it), a rich moisturiser and super SPF. Try French pharmaceutical brand La Roche-Posay in an SPF 50.

5. FRENCH GIRLS GO FOR SUBTLE EYE MAKEUP
Let your rouged lips do the talking. All your peepers need are an eyelash curler, some Lancôme Hypnose mascara and a touch of Elizabeth Arden Eight Hour Cream on the lids. Voilà.


Want to dress like her too? Jeanne Damas' collection is available to purchase from rouje.com

Anna Timoney

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