Capturing the spirit of a fashion brand in a bottle is never easy, but purveyor of Parisian cool Zadig & Voltaire has succeeded with its latest fragrance duo simply called This is Her! and This is Him! First let's talk about the packaging — an important facet with every fashion fragrance. In sleek and weighty opaque glass flaçons — white for her and black for him — these aren't your usual frou frou fragrance bottles
Though the men's and women's versions were developed separately, they share some common threads. Both have touches of sandalwood, the Zadig & Voltaire signature. This is Her! is a woody, heady floral with sweetens a bouquet of Arabian jasmine with chestnut and vanilla. "For This is Her! I imagined a rock group playing a furious song in a Parisian apartment." said perfumer Michel Almairac of Robertet. Meanwhile This is Him! is a woody Oriental with a leather-hard spirit. Spicy incense of grapefruit, black pepper and of course sandalwood give it masculine touch while keeping its rocker edge. The campaign for the scents is also very much true to the brand, featuring a beautiful couple in the casual surroundings of a Parisian apartment, with black and white capturing the magnetism of young love.
Fron $71-$148. Available at Sephora from 1 September