Why Clarins decided to bring their makeup back into Singapore
Brand new paint job
Clarins and makeup are not two words you would normally associate with each other, but things are about to change as the French skincare and bodycare expert reintroduces some its base and colour makeup to this region once again. Makeup was never removed from the brand in Europe and other regions, and with the popularity of everything from K-Beauty to online makeup tutorials, the brand felt it was high time to revamp its makeup range — a move that started over a year ago in the Paris HQ — and bring it back to Asia. Clarins now does the makeup for high fashion brands like Thierry Mugler and several haute couture shows as well, proving that it's a name to watch in both artistry and in user-friendly products. We spoke to Clarins' international trainer and artistic director Eric Antoniotti to find out why you should get excited about the return of Clarins makeup.
THE PRODUCTS ARE INNOVATIVE
Not just your usual array of colours and foundations, the brand has created new inventions that make dressing your face up even easier. "We want to produce more fun and innovative products. I'm working with the team in Paris to create hands-on products that are easy to use," says Antoniotti. Among the offerings an innovative 4-in-1 click pen that contains three eyeliners and a lipliner, an amazing mascara that treats your lashes and gives a va-va-voom effect, as well as lip comfort oils that have sheer tints for a subtle stain. For the 4 Colour All-in-1 pen in particular, Antoniotti was inspired by the Bic pens of his childhood that contained four ink colours in one pen. "Innovation always starts from something that has been developed years ago, it doesn't have to be something brand new. It's about finding new uses for something that has already been created," he says.
IT'S MAKEUP THAT CARES FOR YOUR SKIN
Not just face paint, the foundations, lip oils and even mascaras have properties that care for your skin and your lashes, in keeping with the brand's ethos for using plant extracts in its skincare and bodycare. Says Antionotti, "Our mascara has panthenol to make your hair grow faster and thicker and plant extracts (in waxes) to nourish and treat your lash. There is also a vitamin-rich hair complex that volumises the strands, and it works for your lashes as well. The lip oils combines argan oil with different plant oils depending on their colours, to moisturise, protect and repair the lips. The Everlasting Foundation is enriched with bamboo powder to give a fixing and mattifying benefit, plus it contains a plant micropatch to hydrate the skin." Having worked on fashion shows in Paris, Antoniotti reveals that unlike other brands that can aggravate the skin of models, Clarins makeup is beloved by the models, as it respects their sensitised skin.
YOU CAN CUSTOMISE THE PRODUCTS IN DIFFERENT WAYS
Makeup's no fun unless you can play with it, and products that can be used in multiple ways and customised for different purposes are what many women are after. Says Antoniotti, "If I want to get that extra glow on the skin and a lifting effect, I mix a drop of the Clarins Double Serum with the Everlasting Foundation. You will get an instant firming effect that's very long-lasting." Another expert tip? "If you mix the Double Fix Mascara, a transparent gel that is applied over mascara and brows to make it 100 per cent humidity-proof, with the Waterproof Eyeliner Pencil in Black, you can create a tinted gel that is a perfect brow and lash mascara. It gives an extra, super-natural tint and it's very long-lasting."
Clarins makeup will be introduced in stages, starting now at Clarins counters and stores
Buro 24/7 Selection
Best shows from NYFW FW18: Ralph Lauren, 3.1 Phillip Lim and Oscar de la Renta
Anne-Marie on her upcoming album: “Everything I write about is honest”
Attract positive energy with these Year of the Dog watches
Win tickets to Garden Beats 2018
Joanna Fong: Buro Playlist 24/7 Singapore #143
Buro 24/7 Selection