Foundation is one of those makeup categories that have advanced in leaps and bounds over the years. No more, thick mask-like formulas that obscure the skin. The new foundations are all about enhancing your natural texture and helping your complexion look like the best possible version of itself.
The newest innovation from Shiseido is the Synchro Skin Lasting-Liquid Foundation, that synchronises with both your skin tone and condition for the perfect veil of coverage. It contains a transparent correcting polymer that lets your natural skin tone shine through, while correcting pores and skin roughness. Meanwhile, a micro-fit polymer repels oil (sebum) and water (perspiration) while a sebum absorbing powder gives you that super-smooth, freshly-applied look for hours.
As part of their new direction to take the brand truly global, this foundation comes in 16 new shades. Shades are measured by brightness and tone. They range from light to deep, and from cool (reddish) to warm (yellowish) tones. Get yourself professionally-matched at the counters and let your true skin shine through.
Available from March at Shiseido counters