Yves Saint Laurent is the first couture brand to offer such an immense selection of intensely pure shades: from the most delicate nude hues to the most highly-pigmented, lush reds. Wear them midnight or midday and pair them with boyfriend jeans or killer heels, there is a shade to suit all your moods and all OOTDs. 

Amongst the vast array, Yves Saint Laurent handpicks four signature shades: N1 Le Rogue (above), a passionate, come-hither red, N19 Le Fuchsia, a shocking and audacious rose, N13 Le Orange an exotic red-coral and N70 Le Nu, the new perfect 'my-natural-lips-but-better' shade.

Rouge Pur Couture in Le Nu

These hero shades of Rogue Pur Couture also come in a 4-piece limited-edition matte effect finish aptly named La Laque Couture The Mats that gives lips that edgy, rock'n roll look.

And just when you think you've overloaded on lippie goodness, the brand is also unleashing their limited edition Kiss & Love Rouge Pur Couture which dresses their four signature shades in a special case embossed with attention-grabbing pretty puckers. The limited-edition collection also features an exclusive, brand new shade, #71 Black Red. Lipstick hoarders, ready yourselves!

La Laque Couture The Mats, $38. Rouge Pur Couture, $49. Available from October at all Yves Saint Laurent counters and stores.