16 shades of red: Shiseido launches Rouge Rouge

Red, she said

16 shades of red: Shiseido launches Rouge Rouge
If you're a fan of the red lip — in all its subtle variations — you'll be happy to know Shiseido's new lipstick range has created 16 shades of the hue

Red is the colour of passion, lust and rebellion. It is also one of the most flattering and empowering shades of lipstick that a woman can wear — and don't let anyone tell you differently. Shiseido pays homage to the shade with its new range Rouge Rouge. This elegant collection of rich and creamy red lippies, not only feel fantastic on the lips and gives off a fabulous lustre, the shades are designed to suit all skin tones. 

Shiseido Rouge Rouge

Stretch your notion of what a red shade is, with the wide range of hues on offer. From a coral-tinged red like Coral Shore to a shimmery deep red like Bloodstone (our personal favourite), there is a colour to suit every preference. But besides the richly pigmented and gorgeous shades, we love how Rouge Rouge is a luxurious lip experience, enveloping our kissers in a comfortable, creamy lipstick that feels like nothing once it's on, but leaves us with a dose of confidence. As Gwyneth Paltrow once infamously declared, "Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick."

16 shades of Rouge Rouge


Available from July at Shiseido counters

Text: Renée Batchelor

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